Archive - Cam Diamond

The most valuable signal is showing up

From SZA to SuperRare to The Standard — what we’ve been building and what’s coming next

May 12 •

March 2025

The End of Passive Brands. The Rise of the Experience OS.

As content floods the feed and AI rewrites the rules, the only thing that matters is what’s real, remembered and owned. This is the system that captures…

Mar 29 •

The Future of Commerce is Experiential

Why experiences, not transactions, are the key to unlocking powerful first-party data

Mar 17 •

February 2025

The death of Loud Luxury and the rise of New Luxury

In a world of noise, real exclusivity isn’t about proving you belong — it’s about knowing you do.

Feb 26 •

ITM Campaign Protocol Whitepaper

A new economic layer for brand engagement — where participation is owned, scalable and built to last.

Feb 6 •

January 2025

FKA Twigs joins ITM + How brands can build worlds and own the connection

As leased attention becomes unsustainable, ITM offers a model of ownership, helping creators and brands unify their worlds and build lasting ecosystems.

Jan 21 •

September 2024

ITM Launches at NYFW: Powering the experience economy and turning events into Moments

Personalization at scale: creating Moments that span the entire consumer journey, before, during, and after

Sep 19, 2024 •

July 2024

Episode 1: Brand architects in a world of leased attention

Have been thinking about starting a ‘design thinking’ YouTube for sometime and today I bit the bullet and made my first one.

Jul 18, 2024 •

Preserving brand authenticity in the age of trend forced algorithms

How brands maintain their unique identity in a trend-driven market and inspire unwavering customer loyalty through authentic storytelling and innovative…

Jul 11, 2024 •

June 2024

The Future of Connected CRM: Bridging Data, AI, and Personalized Experiences

Navigating the AI-driven future: How integrated data ecosystems are reshaping brand-consumer relationships and unlocking personalized experiences

Jun 24, 2024 •

ITM ID and the foundations of a new identity layer

How ITM ID will change the way we interact with the world(s) around us and the launch of our pilot program.

Jun 7, 2024 •

February 2024

ITM Co-Founder / CTO Announcement

It all started with a question… “What does the future look like if our digital identity was rooted in our physical experiences and memories?”

Feb 8, 2024 •

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