ITM Launches at NYFW: Powering the experience economy and turning events into Moments
Personalization at scale: creating Moments that span the entire consumer journey, before, during, and after
I am excited to announce the official launch of ITM at NYFW, marking a defining moment not just for us, but for the future of the experience economy. In a world focused on fleeting events, we see things differently: events are temporary, but Moments are forever. The current landscape caters to isolated events, but true value lies in Moments—the rich, interconnected experiences that span before, during, and after any event. ITM is built to unlock this potential.
Our launch at NYFW was a testament to this philosophy. With zero funding and no budget spent on user acquisition, ITM powered sold-out Moments with industry leaders like welcome.jpeg (1.1M followers) and the emerging experiential producers at Optics Playground.
Our first Moment with welcome.jpeg focused on high-traffic performance, organic data capture, and zero brand promotion. The results?
→ 74.5% retention rate
→ 188% repeat engagement rate, with users returning 1.88 times to engage with the same content.
This is the power of personalized, experience-driven engagement, and we didn’t stop there. Our third Moment with Creative Time, a renowned New York public arts organization, marked a new milestone with paid tickets and early revenue generation.
Our core belief has always been that brands shouldn't just stop at the event. The lead-up to an event is filled with excitement and anticipation, and the follow-up is equally crucial in keeping the conversation going. These are Moments, and ITM is the Operating System that enables brands to create, connect, and measure every part of them.
This philosophy isn’t new to us. We’ve long recognized that authentic engagement requires more than just one-off interactions. In Preserving Brand Authenticity, I touched on the need for brands to move beyond superficial connections, offering meaningful and personalized interactions instead. ITM answers that call by weaving together the various touchpoints across the consumer journey, capturing and enhancing every interaction.
Our platform doesn’t just connect the dots; it expands what’s possible. From personalized pre-event content to real-time, data-driven engagement, and finally to nurturing long-term relationships after the event ends, ITM ensures no interaction is left behind. I’ve always believed that In a World of Noise, where audiences are overwhelmed by content, creating long-lasting Moments is the key to standing out. ITM helps brands curate those lasting impressions in a way that extends far beyond the event itself.
In The Future of Connected CRM, I discussed the importance of bridging digital and physical interactions to create a unified experience. ITM has been solving that very problem, bringing together the fragmented systems brands use—social media, e-commerce, in-person events—and creating one seamless, personalized ecosystem. Our integrated loyalty system rewards deeper engagement, creating more powerful connections that drive higher lifetime value.
Now, let’s look at the larger picture. Most brands today rely on disconnected tools and products that capture data from isolated touchpoints—whether it’s e-commerce, ticketing, loyalty, or CRM—but they’re not unified into a single system. This leaves consumer data fragmented, preventing brands from offering the personalized experiences that can truly drive loyalty and retention. Brands are leaving money on the table by focusing on events rather than Moments.
As you can see in the visual above, this is the core of the problem: brands are currently dealing with disconnected data from separate sources before, during, and after an event.
ITM transforms this approach by acting as the Operating System of the experience economy. We connect the entire journey—before, during, and after—capturing every interaction to build a comprehensive consumer profile, enabling hyper-personalized engagement.
ITM’s success at NYFW illustrates this transformation. Our work with welcome.jpeg and Optics Playground proved the power of Moments with measurable success, while our collaboration with Creative Time went further, generating paid tickets and early revenue—a clear indicator of ITM’s potential to drive both engagement and monetization.
With ITM, we’re not just enhancing how brands interact with their audiences. We’re transforming it. We’re empowering brands to own the full journey—capturing Moments that linger far beyond the temporary noise of a single event. The future of the experience economy is here, and ITM is leading the way.
The future of brand engagement isn’t about fleeting events—it’s about creating Moments that last. ITM empowers you to unlock the full potential of your audience, connecting every interaction and turning it into something unforgettable. Whether you’re launching products, hosting experiences, or building your community, ITM unifies every touchpoint into a seamless journey that drives measurable results.
Join the brands already leading the way and discover how ITM can transform your brand’s connection with its audience, turning moments into long-term success.
Hit itm.studio or email me directly at cam@itm.studio to learn more