ITM ID and the foundations of a new identity layer
How ITM ID will change the way we interact with the world(s) around us and the launch of our pilot program.
Has been a crazy few months and wanted to take a moment to pause and reflect on what we have built already and what we are building for the future as well as dive into some thoughts around the future of the internet.
First off, I recently sat down with Edmond at WORLD OF ESO to discuss the importance of design and how ai will produce more designer founders as well as jumping into how ITM came about and why it matters.
The foundations of a new identity
Our vision for ITM as the identity layer of our world(s) is becoming more of a reality as our initial product moves into the pilot program. By launching a B2B CRM for the experience economy, we not only capture the essential data for identity but also address a global, multi-industry problem: the fragmented and inefficient management of experiences.
The current process for executing a memorable experience is broken and costly, requiring 5-7 siloed products with fees ranging from $400-$3,900 per month. This fragmentation leads to split data, with 50% of brands lacking access to their own consumer data. As a result, brands struggle to provide personalization, rewards, and other loyalty levers that are crucial for building engaging experiences.
Despite the broken infrastructure, post-pandemic brand spending on experiences continues to outpace overall advertising and marketing investments and is projected to reach $85B by 2025. Consumers are increasingly demanding more engaging experiences, and 79% of brands want CRM integrated with event software to meet these expectations.
This is where ITM comes in. Our CRM combines storytelling, content, and commerce, providing brands with a unified solution for managing experiences from start to finish. By streamlining the experience management process and giving brands full control over their consumer data, ITM empowers them to deliver the personalized, rewarding experiences that consumers crave while reducing costs and complexity.
This integrated approach to experience management aligns perfectly with the needs and desires of today's brands. Our platform combines CRM, event software, and consumer data management, positioning ITM as the ideal partner to help brands navigate the rapidly evolving experience economy and build lasting, meaningful connections with their audiences.
Advised by authorities in agency, brand, culture, and luxury
I am also excited to announce our advisors who have been supporting our launch.
Toby Wilkinson + Nick Bell from AUFI
The visionary founders behind ASK US FOR IDEAS, a dynamic service that serves as the ultimate matchmaker between brands and creative agencies, with a track record of facilitating over 1000 successful brand-agency connections.Charles Damga
A partnerships and creator relations expert, most recently leading business development teams at Vault.fm, Foundation.app and the music industry collective With.fm in the US.
Foundation Director of Creator Relations, UNO NYC Founder, Warp Records North America A&R, Vault.fm Business DevelopmentCaitlin Hart
A DTC, HENRY, Digital Strategist and luxury consumer expert with a 20+ year record of developing strategy that attains profitability, growth, and scale.
Chanel CRM Client Experience, Pat McGrath Cosmetics Head of DTC, DL1961 Director of DTC, WelleCo VP Digital & DTC
ITM Pilot Program
We are currently opening up the doors to our pilot program for artists, brands and creators and would love to take you over a demo and show you the power of ITM.
Fashion — Runway shows, collection releases, collaborations, pop-ups, after parties…
Beauty — Product launches, in-store treatments, campaigns, branded activations…
Music — Live show, tour, listening party, album launch, livestream, festival…
Culture — Branded event, VIP dinner, art show, members only party, Auction…
Sports — Live match, members events, meet and greet, charity event…