For those that know me, know that I think big and act big. Life is too short to sit around and think what if? and if only... which has led me to today's post which I would have to say is the most important piece I will write and the one that will impact my work, vision and future the most.
I have been building brands for as long as I can remember both in-house and agency side and most recently for myself. Throughout this journey I have either outsourced the tech through a partnership with a dev agency or had a team in network like my time at R/GA. Saying that I have always tried to keep up to date with what is possible, what can be pushed and what will need created when it comes to development - I never want to be a creative that separates technology from the vision.
This way of working has been great and allowed me to meet some of my favourite minds and friends, and I still intend to follow this path with the studio and ventures. But I know that to truly get my vision where it needs to be, it will require someone that can stand next to me in these battles. Someone that believes in the mission and not only comes with the knowledge and skills to make it a reality, but also the passion and drive to challenge these ideas and make every product stronger because of it.
A partnership such as this, and one I would love to turn into a co-founder position is more than what you have on your resume and how many twitter followers you may have, in a way we will become family. Obviously your skillset will need to be top tier and require the management of teams and a great sense of leadership - but we will be spending many hours together with a few too many negronis discussing our path to change the world and how we as humans interact in it.
So you may be asking yourself what will we be building? Why should I join you? What if I don't drink negronis?
Well these are all very valid questions, so let me get to answering them.
What are we building?
What wont we be building! haha. But for real, we are going to build a lot and break a lot of things, so get ready for that. I really want this partnership to sit on the venture side so we can not only challenge ourselves but also industries and common practice.
This could be redesigning membership models and how technology within web3 can speed up processing, accountability and trust. Or creating a whole new global healthcare system/app that allows travelers to feel safe when seeking medical advice.
Might even fu*k around and build a new portal/banking system designed for freelancers to avoid not getting paid for their work.
Honestly this is something we will discuss, I want to know what drives you? What set you on this path? Why do you want to lead? Why product building?
This partnership will be very hands on, you will be coding and building. Just as I will be designing and creating till we reach the point where teams can be formed around products.
Why should I join you?
If you are like me you have been missing the other half, the piece of the puzzle that takes an idea from good to revolutionary. I can promise you, you wont find anyone that works harder for an idea and can put more of themselves into it. I believe design has the power to change the world, and design is more than just a logo. Design is language, strategy, interaction... design is what allows us to progress. I have some serious designer OCD so get ready for some beautiful grids and product guidelines.
I will also fight for and with you.
You wont be left on your own when we get in the thick of it.
What if I don't drink negronis?
Who are you? Have you even lived? But no if you are not a drinker or just not a fan of the delicious negroni you will not be forced to drink 3-4 each time we are out...
If you know of anyone that you think I should talk to please share this with them. Or if you think you are the right person, or just want to learn more please fill out the quick form below to get the basics out of the way and we can go from there.
This piece might end up being a living document that I keep updating as new questions arise or updates on the process happens. I am not expecting this to be an easy or a quick journey to find the right person which is why I want to start today 2am AEST on Wednesday in late November 2022.